http://www.businesspundit.com/the-perils-of-celebrity-endorsements/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 03 Feb 2012 07:09:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.businesspundit.com/the-perils-of-celebrity-endorsements/comment-page-1/#comment-1425 Gary Bourgeault (bizofshowbiz.com) Sun, 10 Sep 2006 06:04:41 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=2841#comment-1425 Not only is the integrity of the celebrity a huge factor, along with their past, but some celebrities have so many endorsements across so many platforms, that the only brand that is remembered is the celebrity themselves. Not only is the integrity of the celebrity a huge factor, along with their past, but some celebrities have so many endorsements across so many platforms, that the only brand that is remembered is the celebrity themselves.

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