The Power of Video Distribution

I love video content more and more all the time for the very reason that most people hate it – it doesn't have SEO value (yet). At the moment, search engines don't deal with video well, which means the traffic grows from quality of content, not search engine tricks, although that will change later as technology improves. Case in point, it took almost three years of blogging before I had my first month with 50,000 unique visitors. Daily Idea will pass that many unique viewers for the month of October, and possibly even double that… less than 3 months into the show. And we still have a goal of 6 out of 10 on the quality scale, until we can get the funding (or cash flow) to bring on the production team full-time.

Having been through the various phases of blogging, it's interesting now to watch video playing out in a similar fashion. Content creation costs are falling. More people are making webshows. People write them off as silly. A few big shows make a lot of money. No one else ever expects to make any. But…

Something will happen to change that. Once monetization options for webshows improve, the quality of the content will explode, and then spam content will closely follow. It's going to be fun to watch how it all unfolds, and to be part of it.

  • I’m helping my 7 year old promote his ‘lego show’, which is basically a blog with videos that are hosted on youtube. In his ‘shows’, he does lego reviews and shares his lego creations. (It’s really geared towards other kids).

    I’ve been tagging the videos and the posts, in hope of getting some seo value. But since the site is really a video site,I guess we’re probably not going to benefit that much from SEO.

    We’re new at all this, so I guess we’ll see how it all unfolds too. :-)

  • Sounds like it’s time for me to jump on the video train before it’s ubiquitous…

  • Why does the video have to have no SEO value? I bet it would be worthwhile to pay someone offshore to write transcripts of every video and have the text posted below the video.

  • Tom C

    I’m sorry, but I disagree. Video forces me to sit down and watch a bunch of dudes speak text that I could have been reading much, much faster. Video is useful for illustrating concepts, or visually showing things that static imagery and written text cannot — NOT as a substitute for the above.

    Many of us consume a lot of web content in a surprisingly little amount of time, and to supplement that we have developed reading and parsing skills that allow us to cull what we need out of written text, then move on. With video, I have to stop and wait, I have no idea if what I’m going to watch will be worthwhile, and I have to sit through it just to find out. Do you think we want to do that? I sure don’t. If I want to see a bunch of morons blabbering on about some random topic, I can watch TV.

    Plus, video is inherently pointless with an RSS feed. And it consumes way more bandwidth, which is sure to rankle network administrators everywhere. I know this personally, because I am the network administrator for my company.