Comments on: The Problem With the BEST EVER Marketing Strategy http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Ashish Jha http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/comment-page-1/#comment-2141 Ashish Jha Wed, 10 Oct 2007 10:00:02 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3110#comment-2141 I also had sometimes experienced this problem myself. Generally sellers think that if they hype their products, they will get more sales. I generally hear the client requirement and write it down.i complete all those requirements and then i add few more features in every project myself and then show the client if they like it or not.I also say that there is no extra charge for those added feature and most of the clients become happy. Happy clients mean fast payments and more work. So,i would say underpromise and overdeliver." works for most of the time. I also had sometimes experienced this problem myself.
Generally sellers think that if they hype their products, they will get more sales. I generally hear the client requirement and write it down.i complete all those requirements and then i add few more features in every project myself and then show the client if they like it or not.I also say that there is no extra charge for those added feature and most of the clients become happy. Happy clients mean fast payments and more work.
So,i would say underpromise and overdeliver.” works for most of the time.

]]> By: Mike http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/comment-page-1/#comment-2140 Mike Thu, 29 Mar 2007 04:23:07 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3110#comment-2140 David, I agree that there is a fetish of customer delight among many business executives who have no interest in pleasing their customers, much less delighting them. That doesn't mean that delight opportunities don't exist in the auto maintenance or phone service arenas, or that it's not worth discussing the concept. But I understand your exasperation with the lip service paid to the term. Mike David,

I agree that there is a fetish of customer delight among many business executives who have no interest in pleasing their customers, much less delighting them. That doesn’t mean that delight opportunities don’t exist in the auto maintenance or phone service arenas, or that it’s not worth discussing the concept. But I understand your exasperation with the lip service paid to the term.

Mike

]]> By: david foster http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/comment-page-1/#comment-2139 david foster Wed, 28 Mar 2007 23:39:52 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3110#comment-2139 "making sure the customer knows you're delighting them!"..I think the overuse of words like "delight" in a business context is a problem. Unless you are running a circus, people aren't usually looking for "delight" in their business transactions Am I supposed to be "delighted" by the experience of buying gas? Having my phone service work? How about ratcheting down the expectations a notch and using a term like "pleased"...far too many service operations are so bad that even "satisfied" would be a major improvement. I once had a telco CS rep ask me, after a completely unsatisfactory phone call, "did our service today delight you?" Obviously something she had been ordered to ask, probably at the direction of a clueless consultant. “making sure the customer knows you’re delighting them!”..I think the overuse of words like “delight” in a business context is a problem. Unless you are running a circus, people aren’t usually looking for “delight” in their business transactions Am I supposed to be “delighted” by the experience of buying gas? Having my phone service work? How about ratcheting down the expectations a notch and using a term like “pleased”…far too many service operations are so bad that even “satisfied” would be a major improvement.

I once had a telco CS rep ask me, after a completely unsatisfactory phone call, “did our service today delight you?” Obviously something she had been ordered to ask, probably at the direction of a clueless consultant.

]]> By: laurence haughton http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/comment-page-1/#comment-2138 laurence haughton Wed, 28 Mar 2007 22:30:40 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3110#comment-2138 Mike's right. It is hard for some people to know when they're full of hype. They've turned off that inner voice that says, "You're BS-ing again, ya two-bit phony." Others still hear that little voice and ignore it. They've been told that marketers lie and buyers should beware. The last group is sick and tired of letting clients down. I wrote about one here <a href="http://www.laurencehaughton.com/Whycustomersdefect.pdf" rel="nofollow">http://www.laurencehaughton.com/Whycustomersdefect.pdf</a> Mike’s right. It is hard for some people to know when they’re full of hype. They’ve turned off that inner voice that says, “You’re BS-ing again, ya two-bit phony.”

Others still hear that little voice and ignore it. They’ve been told that marketers lie and buyers should beware.

The last group is sick and tired of letting clients down. I wrote about one here http://www.laurencehaughton.com/Whycustomersdefect.pdf

]]> By: Mike http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/comment-page-1/#comment-2137 Mike Wed, 28 Mar 2007 20:42:47 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3110#comment-2137 Rob, One of the secrets of creating customer delight is making sure the customer knows you're delighting them! The cognitive bias of overestimating loss vs. gain plays in here, but it turns out that you can't delight someone unless you first meet 100% of their existing expectations. I wrote about it here: <a href="http://spookyaction.blogspot.com/2004/08/theory-and-practice-of-customer.html" rel="nofollow">http://spookyaction.blogspot.com/2004/08/theory-and-practice-of-customer.html</a> Sometimes it's hard as a salesperson to know the line between hype and extolling your virtues. Mike Rob,

One of the secrets of creating customer delight is making sure the customer knows you’re delighting them! The cognitive bias of overestimating loss vs. gain plays in here, but it turns out that you can’t delight someone unless you first meet 100% of their existing expectations. I wrote about it here: http://spookyaction.blogspot.com/2004/08/theory-and-practice-of-customer.html

Sometimes it’s hard as a salesperson to know the line between hype and extolling your virtues.

Mike

]]> By: Owen Cutajar http://www.businesspundit.com/the-problem-with-the-best-ever-marketing-strategy/comment-page-1/#comment-2136 Owen Cutajar Wed, 28 Mar 2007 17:01:58 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3110#comment-2136 Great advice. Only yesterday I was speaking to someone in a service organisation where people effecting a sale are automatically made the account managers for that client. That way, if they overpromise, then it's their responsibility to deliver the goods. It's a strategy that works well. Great advice. Only yesterday I was speaking to someone in a service organisation where people effecting a sale are automatically made the account managers for that client. That way, if they overpromise, then it’s their responsibility to deliver the goods. It’s a strategy that works well.

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