Twitter, created in 2006, is still growing in popularity and capturing an ever-larger share of the Internet social networking scene. Currently, between one and two new Tweeters join each second, and users perform over two billion searches and send 58 million tweets every day. The number of people using Twitter at any one time varies but numbers in the millions, and the hashtag, once used as a grid for games of tic-tac-toe or to indicate numbers in a list, is now employed by Twitter users to link posts and perform searches.
Entrepreneurs, entertainers, and marketing experts have been quick to seize on Twitter’s potential as a marketing tool. With millions of potential clients, customers, and viewers available at the click of a mouse, it’s no surprise that retail stores, news outlets and service businesses of all types use Twitter to advertise products and services, collect news tips and follow current trends. The convenience of searching by simply clicking on a hashtag makes it easy to raise awareness of a name or brand. In major global hotspots, such as the recent conflict in Syria, Twitter posts gave the world a glimpse of the actual events as they unfolded.
Besides Twitter’s importance as a news and advertising vehicle, the site is also a place where people can interact with friends and family while reading all the latest celebrity gossip and posts from the celebrities themselves. Fans can follow their favorite stars, and Hollywood icons like Justin Bieber, Katy Perry and Lady Gaga have followings in the tens of millions. Even President Obama has a presence on Twitter and is followed by over 36 million users. The use of day-based hashtags for different days of the week, such as “Throwback Thursday,” in which users are encouraged to post old photographs, and “Selfie Sunday,” a day for users to post pictures of themselves, are also popular features viewed by millions of Twitter users. With the widespread of usage of smartphones and tablets, Twitter has been brought into everyone’s pocket or purse, and the site’s popularity will likely continuing growing by leaps and bounds as thousands of new users sign up every day.
Source: The Numbers Behind Twitter