January is over, and so is the gym and fitness advertising blitz. They try so hard to catch people making their New Year's resolutions, but maybe they would have better luck with this strategy.
A London gym has developed a new fitness regime that it guarantees will increase the frequency, intensity and quality of customer's orgasms.
The Shag Workout is being launched at Gymbox in Holborn – and some participants claim to have reached a climax during test classes.
Gym bosses say the class involves a three-step process that aims to develop sexual technique, confidence and endurance resulting in a more satisfying session in the sack whilst improving fitness levels.
Is this a ridiculous fad or a new and growing market? Only time will tell.