The World’s Most Respected Companies

Forbes has published a list of the world's most respected companies, as determined by the Reputation Institute.

If there's one thing these results confirmed, it's that people like food. The $34 billion Kraft Foods was the only American firm to make it into the top ten, with a score of 81.82. Clearly, Americans have fond memories of elbow macaroni smothered in cheese-flavored sauce.

The methodology seems a little loose to me, as they never actually answer the question "respect for what?" They might as well have said it is a list of companies that "people feel warm and fuzzy about for reasons they don't quite understand." But nonetheless, the list is interesting.

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