The ranking is worth noting because it is a dynamic measurement of any given brand’s social presence and gives a nice indicator of the brands ability to engage its customers in the online generation. Something definitely worth considering when you are exploring investment options, as a social presence could very well lead to market share growth.
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At the top of the listings are traditional media giants such as Viacom, Disney and News Corp. The first pure Internet company comes in at #6 with Google. Surprisingly, the NBA is the highest ranked sports league. The highest rated gaming platform is Zynga, largely due to its presence on Facebook.