Jory is questioning the idea of purple cows. Do you really need unique ideas to get attention?
This article in S+B cites a Booz Allen Hamilton study that says that "only four broad ideas, copied again and again across sectors, accounted for 80 percent of the breakout businesses created between 1985 and 1995."
What's going on? Do purple cows matter? Or is good business just the same old model re-applied time and time again?