This Incredibly Simple Video Convinced Google To Buy YouTube

Susan Wojcicki and why she knew Google had to buy YouTube

YouTube CEO Susan Wojcicki realized Google needed to buy YouTube in 2006 after she watched a silly video from several boys in China.

The video came to Wojcicki’s attention while she was overseeing Google video and in charge of its acquisitions.

Wojcicki stumbled upon a video of two boys in China lipsynching to the Backstreet Boys “As Long As You Love Me.”

The video is incredibly simple, but she told attendees at the Fortune Most Powerful Women Next Gen Summit, that it really resonated with her.

That was the video that made me realize that ‘Wow, people all over the world can create content, and they don’t need to be in a studio,'” Wojcicki said. 

Six months after the video was posted, Wojcicki led Google through the $1.65 billion acquisition of the video-sharing site.

Wojcicki’s hard work paid off and she was named YouTube CEO in February 2014.

Here’s the video that helped Google make a very smart buying decision. 

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