Time Warner Prepares to Spin Off AOL


The New York Times reports that Time Warner is “inching closer” to separating from America Online, which it merged with in 2000.

“Although the company’s board of directors has not made any decision, the company currently anticipates that it would initiate a process to spin off one or more parts of the businesses of AOL to Time Warner’s stockholders, in one or a series of transactions,” the company said in the filing.

The announcement, which was not unexpected, came on the same day that the company reported first-quarter earnings, which surpassed Wall Street analysts’ expectations. But the numbers for both AOL and Time Inc. were equally dismal.

…the company (may) wait to see how much of Time Inc.’s troubles (are) because of the cyclical nature of the economy and how much (is) permanent because of the flight of readers to the Internet.

If Time Inc. were eventually to be lopped off, Time Warner still would include several profitable cable networks — TNT, TBS, CNN and HBO — as well as the Warner Brothers movie studio. It would be in keeping with Mr. Bewkes’s stated vision of Time Warner as a company centered on producing television and movies for a mass audience.

“Today, we are a much more content focused company,” he said.

My guess is that Time Warner will spin off Time, Inc. as well. In fact, AOL, which wants to build a 21-century media empire, will probably be happy to step in with its own new products if AOL kicks Time to the curb. If, that is, AOL can figure out a way to fund its new projects.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.