If you ask people who makes the most reliable cars and trucks… you’re likely to get a majority of your respondents answering “Toyota.” Even so in Middle-America where the Toyota Tacoma is widely recognized as the longest lasting truck on the road.
Having established it’s brand as one of the most reliable in the world, you have to wonder how many heads are rolling at Toyota over the latest recall fiasco..
Adding onto an already massive 4.2 million vehicle recall, Toyota today announced an additional 2.3 million recalled vehicles.
And the recall isn’t a minor issue: it’s a case of gas pedals sticking. That’s serious. It could easily cause death.
From a business perspective, it will be interesting to see how Toyota maneuvers it’s way through this PR nightmare and whether it can retain it’s standing as the most reliable car maker in the world.




