Turn Your Weaknesses Into Advantages

Shawn Hessinger over at BootStrapMe write about how people bootstrapping their own businesses need to turn those weaknesses of yours into advantages. What are the weaknesses? Pretty obvious: a lack of money, a lack of resources, and the lack of a fully baked product to sell.

The point to take away from this article is that because you lack these certain things, this should give you the impetus to focus on the important things. In order words, figure out what kind of product or service people want to buy, how to get that service out there without spending a fortune on marketing, and make sure you sell it, whatever it is!

I've been involved in bootstrapped startups that lacked this kind focus. Hopefully you'll take this advice to heart so you won't end up going into serious amounts of debt before ending up in the deadpool.

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