Twitter is spending big to retain its top talent

Twitter bonuses for employees

As Twitter experiences stagnant growth and falling stock prices, the company is continuing to spend big in order to retain its top talent, the Wall Street Journal reports.

Top employees are being offered varying amounts of restricted stock based on their start date and contributions to the social network. That stock is Twitter’s attempt to make up for the loss of value its shares have experienced since the company went public.

The company has also been offering cash bonuses to some employees ranging from $50,000 to $200,000 as an incentive to keep them around for another six months to a year, the Journal reported on Wednesday.

“Competitive compensation, strong leadership, and a confidence in the direction of the company are all key elements to having top talent,” a Twitter spokeswoman said in an e-mail.

“We are investing in all three areas to ensure we maintain these employees.” she said.

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Four top executives left Twitter in January, it’s biggest leadership change since Jack Dorsey assumed the CEO role in late 2015.

Dorsey said in October he is giving a third of his stock in the company, or about 1%, to the employee equity pool.

Dorsey said the company must focus “hiring and investing in talent” and the need for “bold rethinking.”