http://www.businesspundit.com/understanding-the-stochastic-success-of-social-media-tactics/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.businesspundit.com/understanding-the-stochastic-success-of-social-media-tactics/comment-page-1/#comment-2806 Paul Gillin Fri, 16 Nov 2007 11:00:56 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3390#comment-2806 You hit the nail right on the head. The problem is that businesses - and large ones in particular - tend not to reward failure. Your experiment had better work or else. Conventional media is safe and predictable, even if it's an order of magnitude more expensive. I wish more organizations would embrace the philosophy of "let's try it," because trial-and-error are pretty much all the guidance we have to this new world right now. You hit the nail right on the head. The problem is that businesses – and large ones in particular – tend not to reward failure. Your experiment had better work or else. Conventional media is safe and predictable, even if it’s an order of magnitude more expensive. I wish more organizations would embrace the philosophy of “let’s try it,” because trial-and-error are pretty much all the guidance we have to this new world right now.

]]> http://www.businesspundit.com/understanding-the-stochastic-success-of-social-media-tactics/comment-page-1/#comment-2805 Mike Thu, 15 Nov 2007 15:20:49 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3390#comment-2805 Very astute analysis, Rob. Thanks! Very astute analysis, Rob. Thanks!

]]> http://www.businesspundit.com/understanding-the-stochastic-success-of-social-media-tactics/comment-page-1/#comment-2804 Nikole Gipps Thu, 15 Nov 2007 15:16:15 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3390#comment-2804 This post is so true! I know clients always want to know what the results will be for their campaigns, but the answer is always "I don't know". I can make the best viral campaigns out there, but who knows what will fly and what won't? The other problem is timing ... sometimes a great campaign is slow to pick up, but someone will dig it out a year from now and it'll be everywhere within a few weeks. The only answer to this problem is to test small, don't dump the entire budget into one thing, and try often. This post is so true! I know clients always want to know what the results will be for their campaigns, but the answer is always “I don’t know”. I can make the best viral campaigns out there, but who knows what will fly and what won’t? The other problem is timing … sometimes a great campaign is slow to pick up, but someone will dig it out a year from now and it’ll be everywhere within a few weeks. The only answer to this problem is to test small, don’t dump the entire budget into one thing, and try often.

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