If you think that title is total jibberish, then you you probably haven't kept up with the latest corporate buzzwords.
A new crop of buzzwords usually sprouts every three to five years, or about the same length of time many top executives have to prove themselves. Some can be useful in swiftly communicating, and spreading, new business concepts. Others are less useful, even devious. "Too often people use buzzwords to muddy or cover up what they're actually saying," says Warren Bennis, management professor at the University of Southern California in Los Angeles.
Who needs buzzwords for that? People muddy or cover up what they are actually saying using plain old English all the time. In honor of this article, I'm coining a new term - INABATIBS. It means "I Need A Beer And This Is Bulls#!t." So next time you are in a boring meeting, just tell them you need to go work on the Inabatibs project.
Michael Mankins, a managing partner at management consultant Marakon says in the article, “If you have a bad strategy, no amount of good execution will help.” I’d like to know if he can tell a bad strategy “before” it is executed. Give us a few specifics to test your acumen Mr. Guru!
Your buzzword has a great sentiment behind it, but I think it’s a bit too complicated to remember. Just a thought from a guy that’s studied buzzwords…
In all seriousness (ok not really) I still think “scope creep” and “low hanging fruit” are two of the best buzzwords around, even if they’re “old school” (over 3-5 years old).
Now where’s my beer?
Definitely true, we don’t need buzzwords to make things confusing - but to be fair, I think it does help a lot, to be using words that other people can’t understand, rather than words that just don’t make sense in a context.
I’ve had coworkers that were MBA/JD. They weren’t particularly intelligent, but between the bad business buzzword speak and the legalese, he could sure make a lack of ideas sound like a mouthful.