User Generated Content? Scott Karp Says Put Down the Kool-Aid

Posts like this are why I love Scott's blog. He tries to bring the digital media apotheosis back to earth and put it in perspective.

In addition to dispelling the spectre of legal uncertainty, I hope we can also get past all of the disingenuous buzzwords and hype talk. At the end of the day, whenever anybody uploads or posts something to the web, it's just a form of publishing. What's radical about the new digital reality is that I can publish anything that I made – and I can publish anything that anybody else made.

When people say traditional forms of media will die, do they not realize we heard this once before, in the late 90s? I mean, give me a break. Gannett, one of the largest newspaper publishers in the country, had cash flow of $680 million for the first half of the year. That's not quite a company on it's death bed.

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  • It is a matter of getting people’s attention. Good jounalism will not die, because people want credible information. Good entertainment will not go away, if appropriate positioned to the audience (marketing). But people do have more choices and have become much more critical and skeptical of everything. What that means for traditional forms of media is that they do need to look at user generated content as something that is competing for the limited about of attention that people have and that they need to stay on their toes because things are evolving.

    It’s like the horse whip maker laughing at that stupid little motor carriage that can’t move as fast as a lame horse…

  • Thank you for the post. Sometimes I feel alone in the woods, screaming at the wind.

    CGM, digital media, web 2.0: they are tools not magical elixirs solving communications/marketing challenges.

    At the end of the day, it still comes down to communicating the key message in the right media to the right audience.

  • While people do continually talk about the death of big media, from my point of view, it isn’t so much its death, as it is its continual fragmentation.

    A lot of the things I read about the death of big media is that it will no longer function anywhere near as big as it used to. This fragmentation has been evolving since cable was introduced.