Comments on: User Generated Content? Scott Karp Says Put Down the Kool-Aid

By: Gary Bourgeault (bizofshowbiz.com)

Gary Bourgeault (bizofshowbiz.com) — Tue, 21 Nov 2006 06:29:55 +0000

While people do continually talk about the death of big media, from my point of view, it isn’t so much its death, as it is its continual fragmentation.

A lot of the things I read about the death of big media is that it will no longer function anywhere near as big as it used to. This fragmentation has been evolving since cable was introduced.

By: Lewis Green

Lewis Green — Mon, 20 Nov 2006 21:52:08 +0000

Thank you for the post. Sometimes I feel alone in the woods, screaming at the wind.

CGM, digital media, web 2.0: they are tools not magical elixirs solving communications/marketing challenges.

At the end of the day, it still comes down to communicating the key message in the right media to the right audience.

By: Sherry Heyl

Sherry Heyl — Mon, 20 Nov 2006 14:23:02 +0000

It is a matter of getting people’s attention. Good jounalism will not die, because people want credible information. Good entertainment will not go away, if appropriate positioned to the audience (marketing). But people do have more choices and have become much more critical and skeptical of everything. What that means for traditional forms of media is that they do need to look at user generated content as something that is competing for the limited about of attention that people have and that they need to stay on their toes because things are evolving.

It’s like the horse whip maker laughing at that stupid little motor carriage that can’t move as fast as a lame horse…

By: Andrew

Andrew — Sun, 19 Nov 2006 17:39:06 +0000

Interesting related Business Week article http://www.businessweek.com/magazine/content/06_16/b3980034.htm?chan=search