Vegetarian Food Business

Here is another interesting food article, this one on the vegetarian food industry.

Vegetarian food sales doubled since 1998, hitting $1.6 billion in 2003. The market is forecast to grow another 61% by 2008, according to Mintel, a global market research firm. That growth is giving an extra kick to the expanding business of organic produce and natural foods companies, and forcing mainstream food producers to scramble for a way to love veggies.

What's in the way of faster change? Meat. A recent poll found 81% of the consumers surveyed said "a healthy diet should include meat."

America as a vegetarian nation? I don't think that will ever happen. It is tough to market something that everyone knows is good for you, but doesn't necessarily want.

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