Monday is the deadline for interested parties to submit their bids to take over Yahoo’s core business and it appears that Verizon may be the only seriously interested party.
Verizon CEO Lowell McAdam has said on numerous occasions that the company would be interested in acquiring Yahoo.
Verizon snatched up AOL and Millennial Media and has been working towards creating a very lucrative digital advertising business.
By acquiring Yahoo the company would be able to combine the likes of Huffington Post and TechCrunch with Yahoo Finance and Yahoo Sports, creating a very robust network for ads placement.
On Tuesday analysts are expecting that Yahoo will report a 12% drop in sales for the last quarter, and profits that plunged by more than 50%.
Even if Verizon comes in with the strongest bid, Yahoo’s board will still have to approve the deal or possibly seek out a private buyer in the form of a private equity firm.
Among the company’s that reportedly dropped out of the race to buy Yahoo were Google parent company Alphabet, Comcast, IAC, and Time Inc.
That leaves Verizon as the front-runner in a race that doesn’t seem to have much competition.
Yahoo’s sale might come down to one of desperation more than choice.