October is domestic violence awareness month and Verizon Wireless has teamed up with NFL to bring coverage to the issue, as well as provide resources to women and children in danger. At various pro-football games this fall, no-longer-used wireless phones will be collected to benefit survivors of domestic violence.
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Popular myth holds that Super Bowl Sunday is the biggest day of the year for violence against women. This snopes article shows how these type of urban legends can be perpetuated. While certainly motivated by PR and marketing concerns at least in part, it’s impressive that the NFL has chosen to partner with Verizon’s initiative against domestic violence.
Through Verizon Wireless’ HopeLine® program, the phones will be refurbished and recycled or sold. Proceeds will be used to purchase wireless phones for use by domestic violence survivors in emergency or life-threatening situations.
This is the sixth consecutive year that Verizon Wireless has partnered with the NFL to fight domestic violence in our communities.
“These donations of wireless phones have made a tremendous difference for victims of domestic violence,” said Mario Turco, President of Verizon Wireless’ Philadelphia Tri-State Region. “The Philadelphia Eagles and the fans have been committed to this cause every year, and we are proud of this partnership.”
Other community outreach programs, include:
- Eagles participation in Verizon Wireless’ annual “Packs for Pride” project, an initiative coordinated by local Verizon Wireless employees in the company’s Philadelphia Region that provides backpacks filled with clothing, toys and other items to children living in domestic violence shelters and safe houses
- Eagles home-game ticket donations to families throughout the region living in domestic violence shelters and safe houses
Since 2001, HopeLine has collected more than 5.6 million phones and more than one million phones have been recycled. Verizon Wireless has also awarded nearly $6.3 million in cash grants to domestic violence prevention and awareness programs across the country.
For store locations and additional information, visit www.verizonwireless.com/hopeline. For more information on the 2009 Philadelphia Eagles, visit the Eagles official Web site at www.PhiladelphiaEagles.com.