Remember the famous Verizon guy who would travel around asking “Can you hear me now?” His commercials are back, but this time for Sprint.
Paul Marcarelli, the character known as “Test Man” in the Verizon commercials that ran between 2002 and 2011, has left the company to join the nation’s fourth largest but struggling network.
His new campaign will begin during Sunday night’s NBA Finals game, Marcarelli will explain why he switched to Sprint in his first ad.
“I used to ask if you ‘can hear me now’ with Verizon. Not anymore,” Marcarelli says in his first Sprint commercial. “I’m with Sprint now, because guess what? It’s 2016 and every network is great. In fact, Sprint’s reliability is now within 1% of Verizon and Sprint saves you 50% over Verizon, AT&T and T-Mobile’s rates.”
“Can you hear that?” Marcarelli adds.
Marcarelli really is a Sprint customer, though, as you might suspect, Sprint approached him first. Marcarelli’s contract was over with Verizon, and Sprint asked Marcarelli to try out its network, according to CEO Marcelo Claure.
“Sprint is using our 2002 pitchman because their network is finally catching up to our 2002 network quality,” Verizon spokesman Jeffrey Nelson quipped.
There has always been a lot of bad talking among networks but for Sprint this could be a huge win now that the “Can You Hear Me Now” guy is leading the charge.