For years virtual reality has been relegated to the realm of science fiction and video games. We’ve all seen virtual reality portrayed in movies and on television with big bulky headsets that transport users into an alternate dimension, but now virtual reality is more accessible than ever thanks to smartphones and Google cardboard.
Though virtual reality has been around for decades, it is still in its infancy. Trying to find practical applications can be difficult. But now that it is accessible, the onus is on web developers to find a way to utilize this exciting new medium.
There are possible applications for education- imagine being able to supplement a lesson with a virtual trip to see the lesson in action. Many businesses could also benefit from the use of virtual reality. Builders can take homebuyers on virtual tours of homes before they are built, eliminating the need for model homes.
There’s also a huge opportunity in marketing to use virtual reality to engage your customers. We recently rolled out the world’s first virtual reality infographic together with StartApp at SXSW. Imagine having the opportunity to engage your potential customers in a way they have never been engaged before. It’s a brand new opportunity to tell your story in a new and exciting way.
“Virtual reality opens the door for content creators, advertisers, and publishers to reach and communicate with their audience in a completely new form.” says Ariel Shimoni, Director of Virtual Reality at StartApp. “I believe that it’s only a matter of time before everyone begins to realize game-changing potential that VR has across digital industries”
This yet-undeveloped space is going to be challenging to crack, but we’ve already got some good ideas about where we’re headed. The next frontier after this will include augmented reality, which combines the visual sphere of virtual reality with other sensory experiences. Haptic feedback gives users the ability to manipulate the virtual environment, while binaural audio gives users the illusion they are hearing the virtual environment.
This technology is still very much in its infancy, though major advancements are being made every day.