Volkswagen is selling more sausages than vehicles

Volkswagen Sausages

Volkswagen is known for its German engineering and top-selling vehicles, but the company sells another product that is even more popular by volume — sausages.

The automaker sold more than 7.2 million sausages in 2015, compared to worldwide car sales of 5.82 million.

The company manufacturers its popular Currywurst inside a car plant in Wolfsburg, Germany.

Sausage sales at VW improved by more than 1 million wursts in 2015.

In 1973, the Wolfsburg-based automaker invented its own “Volkswagen Currywurst.” The company makes two sizes at its fully-own butchery, located within the car-manufacturing plant.

Every package is marked with the following promise: “Original Volkswagen Part.”

“These sausages do not only taste good, but they have only half the fat of normal sausages,” a promotion clip claimed in 2014.

Every package of Currywurst comes with the company’s own spicy curry ketchup or a hot version called “Heaven or Hell.”

The company also recently started selling a “vegetarian currywurst model.”

VW can use all the help it can get right now. Passenger car sales were down 8.8% in Germany in January.

Just to wet your appetite — The sausages are smoked over beech wood.

Written by Tammy Johnson

Tammy Johnson

Tammy Johnson is the Retail Editor at BusinessPundit. She focuses on Fortune 500 retail company's and disruptive brick-and-mortar and e-commerce companies that are changing the retail landscape. She can be reached at TammyJohnson@BusinessPundit.com or (929) 265-0240