Wal-Mart is calling in the reinforcements this holiday shopping season and among those reinforcements is none-other than Santa Claus.
In its newest attempt to draw customers away from the web and specifically Amazon.com, the retail giant is hiring Santa Claus helpers to work at its stores during some of the busiest shopping weekends of the year.
“I want customers to be in awe when they see what we have to offer as they walk into our stores,” Wal-Mart Chief Operating Officer Judith McKenna said in a press release.
Wal-Mart’s “retailtainment” includes Christmas carols, amped-up decorations, and a photo-ready Santa Claus.
Santa will be gracing 3,600 Wal-Mart Supercenters on the weekends of December 4-5 and 12-13, but will be “back in his workshop” in the North Pole for the busy shopping weekend immediately prior to Christmas.
Wal-Mart is also debuting food tastings, toy demonstrations, and other fun that will continue in stores for the weekend before Christmas.
Some analysts believe Wal-Mart needs to clean up its stores, find better quality employees, and offer other incentives if it wants to draw in customers and keep them in the long-term.