WalMart As a Stock Broker

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WalMart is getting into stocks. Interesting move, and not one that I see as a success. Don't get me wrong – financial services is a good place to be and a lot of product companies have made money in that industry. But stocks? Does the WalMart core demographic buy many stocks? And what value does WalMart bring to the business outside of new leads for Sharebuilder?

I think the folks in Bentonville are struggling to revive WalMart. They realize that the financial services route is a lucrative play, but I'm not sure this is the best way for them to go.

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