WalMart Ruins Another Industry

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As if WalMart hasn't done enough to destroy the American economy, now they are ruining the video game industry too.

Do you buy your electronic games at Wal-Mart? Never mind, doesn't matter. The retail games you buy at GameStop or Best Buy or online are the games Wal-Mart has decided you can buy.

Publisher sales reps inform Wal-Mart buyers of games in development; the games' subjects, titles, artwork and packaging are vetted and sometimes vetoed by Wal-Mart. If Wal-Mart tells a top-end publisher it won't carry a certain game, the publisher kills that game. In short, every triple-A game sold at retail in North America is managed start to finish, top to bottom, with the publisher's gaze fixed squarely on Wal-Mart, and no other.

The amazing thing is that Walmart can force video game publishers, other suppliers, and consumers to all act against their will and patronize a company that everyone hates. (Yes that was sarcasm).

  • Whatever happened to the long tail?

  • Rob

    Yeah, you would think with all these long tail companies, they don’t need Walmart anyway… who sells to the masses anymore? That is so 1990s.

  • Rob, you had me scared…until the last sentence.

    Well Done,
    Jack

  • A Long Tail future for videogames will depend on innovators like Valve, which insisted that buyers of its best-selling Half-Life2 title also become subscribers to “Steam” – an online distribution service that allows the game-maker to market and sell to a captive audience.

    There were early gripes but the service is gaining recognition in the gaming trades for having been a smart move.

  • Todd says, “A Long Tail future for videogames will depend on innovators like Valve, which insisted that buyers of its best-selling Half-Life2 title also become subscribers to “Steam” – an online distribution service that allows the game-maker to market and sell to a captive audience. There were early gripes but the service is gaining recognition in the gaming trades for having been a smart move.” This is a good strategy.