Walmart recently announced its ShippingPass platform, a $49 per year fee that allows customers to receive free 3-day shipping.
That program is now being cut down to 2-day free shipping in an attempt to compete with Amazon Prime.
Amazon charges $99 annually for its popular 2-day shipping program but the company throws in Amazon Prime Video. That platform includes thousands of TV shows and movies to watch at no additional cost. The e-commerce giant also includes the Kindle lending library, Amazon music, free photo storage, and other perks.
The change will make ShippingPass a more formidable rival to Amazon Prime when customers choose to shop at Walmart.com.
There’s no minimum order requirements to qualify for the free two-day shipping and the membership also comes with free returns online and in stores.
Walmart’s online sales were $13.7 billion in 2015 while Amazon’s online sales topped $99.1 billion.
Without ShippingPass, Walmart customers have the option to choose between “rush” one-day shipping, which can cost at least $14 per item, or “expedited,” “standard,” and “value,”options, which take between two and seven days at a cost of $5 to $8 per shipment.