Obviously no one at WalMart reads this blog. Otherwise, they wouldn't have made such a mess in coaxing bloggers to say certain things.
Long time readers will remember that in October, American Express hired me to cover an event, and as I wrote they "got" blogging. I was told to write what I wanted and what I found interesting. Blogging is built on the idea of open and honest conversations ("naked conversations" as Scoble would say). Telling bloggers what to say and do just cheapens the medium and the message.