By: J

Mon, 08 May 2006 14:19:56 +0000

I have an engineering background with almost no business training, so I admit maybe I’m ignorant about some business terminology but…of the eight competitors listed here, I would call five of them inventions, not business plans. If you come up with a patentable killer app that does the job cheaper and more effectively, how good a businessperson do you have to be? IBroker and Home-Base are good ideas, though IBroker might have a tough time differentiating itself. As for BPS, re the quote “Biometric would dispense with these (ID theft) worries by replacing credit and debit cards with fingerprints”. I would push convenience too on this, and be careful not to oversell the security aspect. It would reduce theft, not dispense with it – if the cops can replicate your fingerprint by dusting something you touched, a crook can too. Or he can just steal the ROGER that you and the last 300 customers used to identify your prints and charge away. Also,”And as anyone who’s watched CSI: Crime Scene Investigation knows, no two people’s prints are alike”. CSI is not a documentary. They’ve used plot scenarios involving my area of expertise that literally had me doubled over laughing. Here’s a business plan (not my own – I heard it somewhere else) – A TV show about prosecutors who have to deal with jurors who think CSI depicts reality.

Comments on: Wharton Business Plan Competition

By: J