What is Google Worth?

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Businessweek asks the question that is on everyone's mind.

You don't need a search engine to find opinions about this topic: How much Google would command if it were to go through with a much-anticipated, first-time sale of stock to the public — which many believe could happen as early as the first quarter of 2004. The fascination with Google's initial public offering is a no-brainer since it could prove the most lucrative and successful IPO since the dot-com crash.

The fascination that people have with this company makes me think the IPO will be in typical late 90s internet bubble style.

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