Happiness is a state of being, and it varies from situation to situation. Just like in life, a happy person is productive, energetic and creative. They’re happy because their needs are met and they are motivated to give anything a try that will improve the quality of their lives.
When a business is happy, it is productive and seeks challenges as it sizes up its competition. It also has the confidence to go out and secure more, bigger and better business as it builds a solid track record.
So what makes a business this happy?
1. When it’s fulfilling its mission. Many businesses start off doing one thing and often get distracted by following what they’re competition is doing or trying to be the “be all, end all” for their customers. This is the best way to be miserable, especially if fulfilling those roles distracts the business from its goals. The business’ workers become unhappy and production declines. (How to Dev a Mission Statement)
2. Being profitable at what it does. Yes, making money is an important component of a for-profit business. They know they’re on the right track when the budget line is black and there are lots of trailing zeros! While this is probably the most common way to gauge success, profitability doesn’t always have to be in the numbers to make a difference. Profitable also means a loyal customer following who is consistent and likes what the business is doing, and shows their appreciation
3. Doing their one business thing well. It’s true that most businesses promote the idea of multi-offerings for products or printing services to keep things diverse, and it is really a good idea. But sometimes, it’s not such a good idea for those businesses who try to do too many things and are driven by the wrong motivators. Businesses love it when their names become a household name and synonymous with a product or service that they are exceptional in.
4. Watching expenses. Cutting back and making financial sacrifices makes the business happy over time. There may be a bit of financial sacrificing early on, but the end result will make the business happy that it went through any brief periods of financial strain to operate better.
People use various things to gauge the happiness of a business, however. Their profit level, the number of employees, the number of years in business and even its role in the business community. But businesses who are viable and have longevity don’t just use these factors as gauges. The same types of human components that it take to make happiness must apply to businesses as well.
Through trial and error, the business must find what works, change things when necessary and constantly work to improve the quality of their business. They need to also implement systems that work and are a great personality fit, as well as eliminate those things that cause stagnation. With business experimenting and good customer skills, businesses will find that they’re not only happy, but their efforts are working to create an image branding for themselves (or via personal branding). This is completed with satisfied customers and a business full of happy employees.