What Will Your Baby Look Like? VW Has the Answer.

Perez + Paris Hilton’s child

VW’s new ad campaign for the Routan minivan
features an online baby maker generator. To use it, you upload a two pictures, then let the babymaker combine them into a cute (or not-so-cute–see above) digital tot who smiles at you from the back of a Routan.

If you ever wanted to know what a digital viral ad thinks your baby will look like, VW’s babymaker gives you the chance. The 3-D rendering has eyes that follow your mouse arrow, giving it eerily lifelike qualities.

It doesn’t make me want to buy a Routan, or produce offspring, but VW deserves props for creating another good viral marketing campaign.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.