In 2014 Facebook CEO Mark Zuckerberg spent a ming-boggling $22 billion to acquire messaging app WhatsApp. Less than two years later and Facebook’s CEO has another 1 billion user app under his control.
When Facebook acquired WhatsApp it had less than half a billion users, but was growing considerably, especially overseas and in developing countries.
Facebook also controls its own Messenger app which now calls more than 800 million monthly users among its ranks. The Messenger app has increasingly moved in the direction of WhatsApp in terms of features.
Last month the world’s largest social media company said it was removing the apps $1 subscription fee that users in some regions were forced to pay.
Next up for WhatsApp is testing new features that will allow users to better communicate with businesses and other groups.
Once those efforts reach a comfortable spot for Facebook, Zuckerberg said last week, the company can “really start dialing up advertising.”
Here’s Zuckerberg’s full post about the new WhatsApp milestone.