Comments on: When Perception is Reality: Do First Impressions Drive Company Performance? http://www.businesspundit.com/when-perception-is-reality-do-first-impressions-drive-company-performance/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Wally Bock http://www.businesspundit.com/when-perception-is-reality-do-first-impressions-drive-company-performance/comment-page-1/#comment-2958 Wally Bock Tue, 15 Jan 2008 13:11:11 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3455#comment-2958 This is advanced silliness. I blogged about it under the title: "How good looking is your CEO?" (http://blog.threestarleadership.com/2008/01/14/how-good-looking-is-your-ceo.aspx). When you get into the details of this, you find that the researchers controlled for things like "emotional maturity" in the pictures. How do you measure that, let alone control for it? The idea that a certain look means corporate success, which is what the claim is, would result in a boom in cosmetic surgery. This is advanced silliness. I blogged about it under the title: “How good looking is your CEO?” (http://blog.threestarleadership.com/2008/01/14/how-good-looking-is-your-ceo.aspx). When you get into the details of this, you find that the researchers controlled for things like “emotional maturity” in the pictures. How do you measure that, let alone control for it?

The idea that a certain look means corporate success, which is what the claim is, would result in a boom in cosmetic surgery.

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