When Will Web 2.0 Go After The Most Lucrative Market?

If you go to the Web 2.0 directory and browse the tags associated with the various companies, the most popular tags include things like social, community, share, collaboration, blogging, community. So many apps, I would even say far too many, are socially focused. Who uses them? Younger people and techies, primarily. That's a shame because ThirdAgers have a lot of money and are pretty tech savvy too. They just don't care about blogging, connecting with random people, and wasting countless hours watching crappy user generated content on Youtube. Some interesting facts from the linked article:

ThirdAgers – baby boomers and mid-lifers generally in their early 40's through mid 60's – are regularly stereotyped as being technophobes and slow to jump on the technology bandwagon," says Sharon Whiteley, CEO of ThirdAge. "However, our study shows that not only are they online, they're surprisingly a formidable presence on the Internet." Over 72% of ThirdAgers access the Internet from Broadband in their homes. This is significantly more than the national average across all age groups.

According to the survey, the three top reasons. ThirdAgers spend time on the Internet are to seek out information (92%), to stay in touch with friends and family (95%) and to shop online (73%)". Other high percentage activities include general browsing of the Web (95%), reading articles (91%) and research products before purchasing offline (86%). What they're not doing is watching videos, writing blogs, playing games or downloading music.

In other words, there is a HUGE market with lots of money awaiting savvy entrepreneurs who can apply new Web 2.0 technologies in ways that are more useful for finding information and increasing productivity, as opposed to allowing self-expression and providing online entertainment.

  • I doubt that web 2.whatever will ever reach out to the third-agers because most web 2 people have absolutely no clue about how to make their ‘product’ relevant and usable to people like us.

    I don’t mean to be insulting Rob but even the design of this blog – and the way all blogs use the header as the way to get back to the front page – is an indication of how little web 2 designers think about other people.

  • Rob

    No offense taken. I didn’t design this site, and am not crazy about it, but for ad sales across the network, Creative Weblogging uses a standard template. Still, I think you are right, but I think smart entreprenuers will begin to figure out that there is money in more “older friendly” designs.

  • Hey Rob, what are your thoughts on Geni.com and Eons.com? I consider both Web2 and have ThirdAge appeal.

  • paul

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