Which Facebook Users Are Worth the Most?


Todd and I decided to have another page added to our How Much Am I Worth facebook app. Since it assigns a profile valuation based on social networking activity like number of friends, number of photos, etc., we were curious to break out valuation along demographic lines to see if there were differences.

As you can see from the picture above, women are worth about 19% more than men. Of course, we only have a few thousand installs of our app, so this probably is not a large enough sample to accurately predict the average across all Facebook users. Another finding that is less surprising is the average value by age, which you can see from the image below.

We also broke out the data by country, and by state within the U.S., but I won't post all that here. Go check out the app if you are interested.

facebook app screencapture

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