Who Needs New Media? Orlando Entrepreneur Launches "Jail" on Regular Paper


They say you should start a business around things you know. Devin James spent time in jail, and came up with an idea for a newspaper that prints mugshots of people in the local community.

An Orlando entrepreneur has seized on that fascination, recently starting Jail, a weekly newspaper filled with nothing but the unflattering thumbnails. Page after page, with only a few ads in between.

"A mug shot is a couple notches below your driver's license picture," said Devin James, 41, dressed casually in sweat pants, sneakers and a ball cap. "And everyone takes a messed up driver's license picture."

Now if only he would put it online and let people socially network, tag their favorite jailbirds, share and recommend different mugshots, mashup a Google map with mugshots, then he could give it away for free and sell ads on the site! Oh wait, he sells the paper for real money already. I guess sometimes old school business models are still the way to go.

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