Wii Fit shipped yesterday. The game/workout program hits store shelves tomorrow (although many venues are sold out already with pre-sales). Do people really think they’re going to get in shape via the video game where I am a tennis pro? I don’t play IRL, but on screen my quick wrist action garners cheers from the faux crowd.
Is the market for Wii Fit the same as the rest of the games? People who will use tricks and cheats for the sake of winning the game? Or is Nintendo going after the serious athletes who need a great indoor workout? My guess is neither.
The Wii Fit is technology’s take on the long history of weight loss products – be they pills, potions, or pilates machines – that promise the world of the hot bod is yours for only $xx.95 plus tax. And do they deliver? Sure, for some. But those are the same people who would exercise and eat right on their own regardless of the gadget or enhancement involved. For those people, the Wii workout could be a fun addition to their already active routine.
For the rest of you, come on. Get your butt off the couch and hit the pavement. It’s free.
How Did They Do That?
How did Nintendo, master cultivators of couch potatoes everywhere, get into the fitness biz? Wii games addressed societal concern that kids were spending too many inactive hours in front of a video screen. The answer was to get them ‘moving’ via the Wii’s interactive games that in theory engage more of the body. Is anyone falling for this? Do we really think our kids are more active with Wii than before? Someone’s buying it, which is how Nintendo’s able to sell this new program to adults. Genius.
Are you biting?