Online presales for Star Wars: The Force Awakens, the next installment of the venerable space opera franchise, have been so strong that some analysts are predicting a $600 million global opening for the film.
That’s not a surprise considering Fandango, IMAX and AMC have already reported record sales figures.
“This is an extraordinary time for the industry,” a Fandango representative said, according to Deadline. “In fact, Fandango traffic surged to 7 times its typical peak levels, propelling Fandango’s advance sales for Star Wars to a record-setting first day of pre-sales. For Star Wars, we have already sold 8 times as many tickets as we did on the first day of sales for the previous record holder.”
But those big early sales – coming two months before the movie debuts in theaters – could also have a dark side if potential customers who missed out on the pre-sale hoopla think that attempting to catch The Force Awakens opening weekend will be a fools’ errand. In a bid to counter that perception, AMC has already stressed that “there are still plenty of opening-night seats available at all” of its theaters.
On Tuesday, AMC released an image of an exclusive Star Wars posters that will be available to customers at its theaters every Sunday between opening weekend and January 10.
— AMC Theatres (@AMCTheatres) October 20, 2015
If the Force wasn’t with you during Monday’s pre-sale frenzy (perhaps because the web sites kept crashing) you might want to check eBay: sellers have already posted tickets with asking prices as high as $1,000.
Or you could hold off to opening night and try your luck with an old-fashioned line at the box office. But you might want to brush off those Jedi mind tricks, just in case.
Star Wars: The Force Awakens is Disney’s first entry in a new trilogy of the saga created by George Lucas. Directed by J.J. Abrams and featuring Mark Hamill, Carrie Fisher and Harrison Ford in the roles that made them famous, the film opens in theaters December 18.