X10 Goes Bankrupt

This is what you get when you annoy the hell out of your customers.

X10, the Seattle-area purveyor of Web cameras that rose to prominence with the "pop-under" online web advertising segment, has filed for Chapter 11 protection from its creditors in the wake of ongoing litigation.

Formally known as X10 Wireless Technology Inc., the company filed for bankruptcy protection in U.S. Bankruptcy Court for the Western District of Washington. The filing was made Tuesday, Oct. 21 — one day prior to a punitive damages hearing involving a case that x10 lost in a Santa Ana, Calif., Superior Court.

I agree with Tim Oren's take – it couldn't have happened to more deserving people. For future reference, annoying your customers into a purchase is not a good business strategy.