Yahoo Buzz Joins the Content Voting Fray

Yahoo’s Buzz, formerly a limited-access site, just opened up to the world. Its format and functions closely resemble Digg, with a few major differences.

-Buzz shows thumbnail images next to every item on the list. When a naked Jennifer Aniston is involved, that’s a big deal.

-Buzz’s rankings are not only tied to user votes, but to search engine popularity.

-Buzz feeds results into other major Yahoo websites, most notably the highly-trafficked Yahoo homepage.

Webware’s Rafe Needleman points out why content publishers are drooling over Buzz:

It’s tempting to discount Buzz as just another content voting site, but that misses the point. Publishers (like Webware publisher CNET) cannot afford to ignore Buzz, since popular stories on the service can get placement on the Yahoo page, and that could drive large amounts of traffic back. It’s a big carrot. Competition for Buzz votes is going to be strong.

He also mentions that Google should by Digg. I agree. Google News and Yahoo Buzz aren’t exactly direct competitors. Where is Google in the content voting space?

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.