Yahoo’s Dumb Mistake

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Who's idea was this?

I nominate Yahoo for the "cobbler's children have no shoes" award. To renew a subscription to Yahoo Mail Plus (which went up $10 this year for some reason, a 100 percent increase), Yahoo sends its subscribers a billing e-mail from a cryptic domain, cc.yahoo-inc.com, with absolutely no prior warning. The e-mail of course asks you to verify personal information and supply your credit card number–an Internet taboo if there ever was one.

After my wife input her information and clicked "send," she had a bad feeling and asked me to investigate. I poked around the URL and even did some background checking on InterNic before determining that the site was legitimate. Even then I was left with a lingering suspicion.

Is this bad strategy or poor execution? I haven't a clue. How did someone get this past the common-sense filter?

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  1. zappos shoes's Gravatar Comment by zappos shoes on March 13th, 2007 at 1:05 pm

    They deserve the prize.

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