“You’re in Good Hands with Allstate” Ed Reimers Passes Away

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Ed Reimers, best known as Allstate Insurance’s spokesman between 1957-1979, died yesterday at age 96. More:

Reimers, who also served as an announcer for several TV shows in the 1950s and ’60s, died at his daughter’s home in Saratoga Springs, said Dean Lindoerfer, his nephew by marriage. The cause of Reimers’ death wasn’t immediately clear.

With his white hair and resonant voice, Reimers was best known for delivering the Allstate Corp.’s famous slogan. He was the insurance giant’s TV spokesman for 22 years, starting in 1957, according to the Northbrook, Ill.-based company’s Web site.

96 years old? Reimers was in good hands with AllState. Here’s more on the actor.