YouTube Gaming is about to enter into head-to-head competition against video gaming streaming leader Twitch. The company hopes to capture a big chunk of the growing streaming video game segment.
The company’s product will debut as a standalone app that focuses on video game related content. The app will allow YouTube programmers to create more accurate content recommendations that avoiding sharing non-gaming content with viewers.
YouTube Gaming features pages dedicated to specific games, a setup copied directly from the Twitch platform. The platform is launching with 25,000 gaming channels, which showcase channels, videos, and live streams. Just like YouTube, gamers will be able to follow pages and receive updates as popular gamer’s release new videos or log into their accounts to stream.
The video streaming platform is also planning to release changes that will improve its live streaming tool, making it easier for users to broadcast their video game sessions in real-time.
Unlike past YouTube experiences, gamers will no longer be required to schedule a live video ahead of time and a single link will point to their live streams so users don’t have to share a new link every single time they log into the system.
YouTube Gaming will be available in the U.S. and U.K. this summer.