Comments on: YUM Brands and The World’s Largest CSR Project http://www.businesspundit.com/yum-brands-and-the-worlds-largest-csr-project/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: dennis http://www.businesspundit.com/yum-brands-and-the-worlds-largest-csr-project/comment-page-1/#comment-2770 dennis Sun, 25 Nov 2007 22:02:24 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3365#comment-2770 Great concept, however, as evrything else it comes down to the quality of execution and would franchisees be as committed to the project as Yum appears to be. In my market I see the collection boxes in store; but it sits there like the "collection cans" you commonly see. I have never been alerted to it by staff and only the POS is "selling" the programme now. I also have not seen any PR or advertising support to drive awareness and encourage donations...so 10 for idea; 2.5 for execution, dr Great concept, however, as evrything else it comes down to the quality of execution and would franchisees be as committed to the project as Yum appears to be. In my market I see the collection boxes in store; but it sits there like the “collection cans” you commonly see. I have never been alerted to it by staff and only the POS is “selling” the programme now. I also have not seen any PR or advertising support to drive awareness and encourage donations…so 10 for idea; 2.5 for execution, dr

]]> By: Andy Swan http://www.businesspundit.com/yum-brands-and-the-worlds-largest-csr-project/comment-page-1/#comment-2769 Andy Swan Tue, 30 Oct 2007 17:32:57 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3365#comment-2769 Why not pay a dividend but give shareholders the option of having it paid to this effort instead of directly to them? Of course the World Food Programme is glad Yum made this donation....but do we really want to entrust our charitable activities to the corporations that we invest in? Isn't charity more personal than that for most of us? As a Yum shareholder, I would have much rather been paid the dividend so that I could give it to the local charity that I know and trust myself...and let the company repair its image issues by making stores cleaner and food healthier...rather than by giving shareholder money to an organization that we had no part in researching or selecting. Why not pay a dividend but give shareholders the option of having it paid to this effort instead of directly to them?

Of course the World Food Programme is glad Yum made this donation….but do we really want to entrust our charitable activities to the corporations that we invest in? Isn’t charity more personal than that for most of us?

As a Yum shareholder, I would have much rather been paid the dividend so that I could give it to the local charity that I know and trust myself…and let the company repair its image issues by making stores cleaner and food healthier…rather than by giving shareholder money to an organization that we had no part in researching or selecting.

]]> By: nick huhn http://www.businesspundit.com/yum-brands-and-the-worlds-largest-csr-project/comment-page-1/#comment-2768 nick huhn Tue, 30 Oct 2007 11:48:43 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3365#comment-2768 Thanks for bringing more attention to our global hunger relief appeal, Rob. To answer the hypothetical questions you posed at the end of the post, I received an email from Mario Fetz, WFP's director of private donor relations in Rome that may have some answers... [message below] Thanks for bringing more attention to our global hunger relief appeal, Rob. To answer the hypothetical questions you posed at the end of the post, I received an email from Mario Fetz, WFP’s director of private donor relations in Rome that may have some answers… [message below]

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