Customers are lining up this morning to buy Tesla Model 3’s

Tesla Model 3 - Customers lining up outside stores

Earlier this week we reported on a guy in Australia who was waiting outside a Tesla dealership to pre-order the company’s upcoming Model 3. That practice is now spreading to other locations.

Tesla will begin accepting $1,000 reservation deposits for its mid-priced Model 3 when stores open Thursday morning and buyers are ready to jump on-board the pre-order bandwagon.

Customers won’t even be able to grab a glimpse of the car until 11:30 pm ET on Tesla’s website.

If you don’t want to wait outside of a Tesla store, you can also place a pre-order online starting at the time of the vehicles online debut.

Tesla CEO Elon Musk said on Twitter that Thursday evening will be just the first part of the unveiling.

“Part 2, which takes things to another level, will be closer to production,” Musk wrote. Tesla said it will be able to start delivering Model 3s to customers in 2017.

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In the meantime the company’s official @TeslaMotors account is sharing pictures of customers lining up.

The highly anticipated Model 3 is expected to feature a price tag of $35,000, a far cry from the Model S and Model X SUV which run between $70,000 and $132,000.

Unlike lines for iPhones, Tesla customers have been organizing by distributing sign-up sheets online so they can spread themselves out across different stores to avoid long wait time for ordering a Tesla Model 3.

Written by John Howard

John Howard

John Howard is the Business Editor at He is an avid watcher of markets, a wallflower of retail, and a fan of disruptive businesses that utilize technology and unique ideas to form brilliant new ways of doing business.