Family Watchdog Provides a Valuable Service


The government really nails it with sex offender awareness. Family Watchdog is a new website allowing users to find sex offenders in their neighborhoods via an easy-to-execute map search.

Note: the website is, NOT .com–that’s some kind of Internet security company that must be rolling in high Web traffic this morning.

After seeing it on Oprah, and reading about it again this morning, I decided to check out Family Watchdog to see what the hype was all about. After searching my home nieghborhood, I found no less than six sex offenders living down the road. Luckily, there’s also a jail there. Most of them are located inside.

The thing is…there are about 30 sex offenders total, living in town. That means .03% of the population (of about 100,000) are registered sex offenders. No cause for alarm there, but it does make you think a little harder about the people you meet on the street.

Implications for the Business World
So, now that we know where the nasties are, is it safe to assume that Family Watchdog might have implications for business? I can think of three ways:

1) Pity the local businesses who either employ or are located next to registered sex offenders.
I’d steer clear of them. I can’t imagine I’m the only one.

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2) Family Watchdog is a powerful resource. It not only provides sex offender information, but customizable portals, the latest FDA information, product recalls, offender updates, statistics, etc. As a portal, Family Watchdog serves a niche market thirsty for its services, acts as an authority in its field, and is customizable enough to carry everywhere. It’s the kind of resource a business would drool to be.

3) How about Business Watchdog? Being a bad business isn’t cause for online scarlet lettering the way being a sex offender is (if it is…that’s another issue). Still, in this day and age, harnessing consumer concern could really provide a needed service. I’m picturing Fraud Watchdog, Ponzi Watchdog, or something of the kind.

What do you think?

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.