Google is facing a third anti-trust case in Europe

Google Antitrust

Google is looking more and more like public enemy number one in the eyes of the European Union.

The company is facing a possible third anti-trust case after the head of the EU said they are concerned about the way in which Google structured its advertising contracts.

Google is already facing EU anti-trust fights over its search results and its Google Android platform.

Margrethe Vestager, the head of competition policy at the European Commission, said her team is now reviewing Google’s advertising services. Her agency hopes to reach a decision soon on how they play to proceed, according to¬†Bloomberg.

The commission started investigating Google’s AdWords business in 2010. That investigation was eventually put on hold but has begun to pick up steam for a second time.

The European Commission has been probing Google’s business practices throughout two different administration shifts.

If the Commission decided to issue a fine, it could equal up to 10% of the comp[any’s annual global sales, amounting to approximately $7 billion.

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The company has denied any charges of wrongdoing and began to pick up its lobbying efforts in Brussels over the last few years. The company spent about $4.5 million in lobbying in 2014, a 300% increase over its spending in 2013.

In April 2015, the company was charged with systematically favoring its own search results over competitors.

Last month a new antitrust charge was brought against the company for abusing its market position with the Google Android mobile operating system. That charge says smartphone makers are forced to load 11 core Google apps onto the phone before a customer purchased the device.

Written by John Howard

John Howard

John Howard is the Business Editor at He is an avid watcher of markets, a wallflower of retail, and a fan of disruptive businesses that utilize technology and unique ideas to form brilliant new ways of doing business.