Kind Bars Is Asking The FDA To Define What ‘Healthy’ Really Means

Kind Bars - Definition of Healthy and the FDA

Granola bar maker Kind Bars has filed a petition on Tuesday asking the Food & Drug Administration (FDA) to redefine the term “healthy.” The company believes the FDA should base the definition on current scientific and medical standards.

Kind Bars filed the petition with the FDA after is received a letter in April telling it to stop using the word “healthy” on its labels.

At first the company changed the labeling of four of its bars to meet the FDA’s standards. The flavors included: Almond & Apricot, Almond & Coconut, Peanut Butter and Dark Chocolate + Protein, and Dark Chocolate Cherry Cashew + Antioxidants.

After six months of research the company changed course after CEO Daniel Lubetzky found “inconsistent with the dietary guidelines and current nutrition science,” according to CNNMoney.

The company wants the FDA to include nutrient-rich foods in its definition of “healthy.”

Currently, the FDA is working from a definition that was first introduced more than 20 years ago.

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Kind Bars is arguing that nuts, along with other foods that have high levels of unsaturated fat like salmon and avocados, are part of a healthy diet.

Several prominent health experts have agreed with Kind Bars and signed the petition in support of the shift in definition.

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at