Massive east coast blizzard sent singles flocking to dating apps

New York storm and dating apps

If you were looking for a hyper-local dating match during snowstorm Jonas — you weren’t alone.

The historic snowstorm which dropped 27 inches of snow on New York City over the weekend sent dating apps users flocking to their favorite mobile apps.

Messaging was up 139% from the weekend on Happn, a dating app that matches you with people who’ve crossed your path.

Likes were up 66% in New York City. Philadelphia, which had 22 inches of snow, saw messaging numbers increase by 342% and likes jumped 95%.

The app, used by more than 10 million people, up from 1.6 million one year prior, is in operation in 35 cities around the world.

While many people may have made some new potential connections, there probably wasn’t much meeting going on. New York City was under a travel ban during the blizzard.

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Written by Franklin Simmons

Franklin Simmons

Franklin Simmons is BusinessPundit's Tech Editor. His life is consumed with a love of augmented reality, mobility, and emerging technology. He extensively covers all areas of technology, including the computing, automotive, and healthcare sectors.